"The New Number One in Spain"
HACIENDA DEL ALAMO
GOLF RESORT SPONSORS
THE GOLF CHANNEL
The leading new golf resort in Spain, Hacienda del Alamo, is to sponsor Europe’s golf channel GOLF TV.
It’s the first time an individual resort has ever secured such a deal. From tomorrow, for the next six months, all of the prime-time programming on the channel will carry the Murcia resort’s branding and logo along with a strong advertising presence
Hacienda del Alamo Golf Resort has been widely acclaimed as “the new number one in Spain”. Set in 550 hectares in Murcia, it boasts a fabulous Dave Thomas-designed championship golf course which, at 7,400yd, is the longest in Spain.
When completed the luxury resort will have close to 4,000 villas, 400 apartments, a five-star hotel and spa plus a second golf course. Last month it broke all records by selling 100 apartments worth a total of €27 million in just 10 days.
Announcing the tie-up with Golf TV, Hacienda del Alamo's Glasgow-born Director of Communications Chris Mann commented:
“We are delighted to be associating Hacienda del Alamo with The Golf Channel in this unique deal, which has only recently become possible due to a relaxation of television regulation. We have advertised with the channel before to great success and so the natural progression was to move to sponsorship.
"We believe that this campaign will significantly increase our awareness amongst the many golfers across Europe who wish to invest in property at a luxury golf resort like ours.”
To support its six-figure sponsorship deal, Hacienda del Alamo has commissioned a series of eight adverts from leading UK production company Equinox-TV which will begin airing tomorrow. The adverts carry the slogan “an investment to appreciate”.
Hacienda del Alamo's Director of Golf, Billy Sim, is also a Scot, from the North-east.
The Golf Channel
Was Europe’s first 24-hour golf channel when launched in November 2003. On Sky Digital Channel 423 it is distributed to 8.4 million homes and is now owned by JJB Sports, the UK’s largest sports retailer and a member of the FTSE 250. An estimated 1.1million golfers have tuned in to The Golf Channel which is available free-to-air and unencrypted so wider distribution and availability is possible.
Hacienda del Alamo Golf Resort is sponsoring prime time on The Golf Channel UK and will be aligned next to key programmes including:
+ Live LPGA Golf:
The UK home of the LPGA Tour with over 20 live events featuring the world’s best female golfers. Regularly draws large audiences and with a dedicated UK team based at the event, coverage is unsurpassed.
+Academy Live
Living room lessons by the best golf instructors in the world. At last count five of the world’s top six coaches regularly give lessons on air. Coaches include. Butch Harmon, Rick Smith, David Leadbetter, Dave Pelz, Jim Mclean & Jim Flick.
+Playing lessons from the pros
Top golf professionals allow cameras to follow them on the practice rounds where they proceed to give you their innermost thoughts on the game as well as course strategies. Great mix of players old & new, Phil Mickleson, Paul Casey, Nick Price, Gary Player, Jack Nicklaus, Sam Torrance, Nick Faldo, Jim Furyk & Laura Davies amongst them.
+Top 10
An instant hit with viewers and new for 2007, Top 10 features a countdown of themed moments in golf. June includes Top 10 improbable winners & Top 10 memorable moments on tours. With player insight and expert commentary the shows always provides stimulus for debate.
+Golf Central
The UK’s only dedicated daily golf show with news, player’s views and highlights from every major tour. Hosted by the UK’s Tom Abbott, Golf Central is where everyone within the industry and those who love the game goes to in order to find out what’s happening in the world of golf.
The leading new golf resort in Spain, Hacienda del Alamo, is to sponsor Europe’s golf channel GOLF TV.
It’s the first time an individual resort has ever secured such a deal. From tomorrow, for the next six months, all of the prime-time programming on the channel will carry the Murcia resort’s branding and logo along with a strong advertising presence
Hacienda del Alamo Golf Resort has been widely acclaimed as “the new number one in Spain”. Set in 550 hectares in Murcia, it boasts a fabulous Dave Thomas-designed championship golf course which, at 7,400yd, is the longest in Spain.
When completed the luxury resort will have close to 4,000 villas, 400 apartments, a five-star hotel and spa plus a second golf course. Last month it broke all records by selling 100 apartments worth a total of €27 million in just 10 days.
Announcing the tie-up with Golf TV, Hacienda del Alamo's Glasgow-born Director of Communications Chris Mann commented:
“We are delighted to be associating Hacienda del Alamo with The Golf Channel in this unique deal, which has only recently become possible due to a relaxation of television regulation. We have advertised with the channel before to great success and so the natural progression was to move to sponsorship.
"We believe that this campaign will significantly increase our awareness amongst the many golfers across Europe who wish to invest in property at a luxury golf resort like ours.”
To support its six-figure sponsorship deal, Hacienda del Alamo has commissioned a series of eight adverts from leading UK production company Equinox-TV which will begin airing tomorrow. The adverts carry the slogan “an investment to appreciate”.
Hacienda del Alamo's Director of Golf, Billy Sim, is also a Scot, from the North-east.
The Golf Channel
Was Europe’s first 24-hour golf channel when launched in November 2003. On Sky Digital Channel 423 it is distributed to 8.4 million homes and is now owned by JJB Sports, the UK’s largest sports retailer and a member of the FTSE 250. An estimated 1.1million golfers have tuned in to The Golf Channel which is available free-to-air and unencrypted so wider distribution and availability is possible.
Hacienda del Alamo Golf Resort is sponsoring prime time on The Golf Channel UK and will be aligned next to key programmes including:
+ Live LPGA Golf:
The UK home of the LPGA Tour with over 20 live events featuring the world’s best female golfers. Regularly draws large audiences and with a dedicated UK team based at the event, coverage is unsurpassed.
+Academy Live
Living room lessons by the best golf instructors in the world. At last count five of the world’s top six coaches regularly give lessons on air. Coaches include. Butch Harmon, Rick Smith, David Leadbetter, Dave Pelz, Jim Mclean & Jim Flick.
+Playing lessons from the pros
Top golf professionals allow cameras to follow them on the practice rounds where they proceed to give you their innermost thoughts on the game as well as course strategies. Great mix of players old & new, Phil Mickleson, Paul Casey, Nick Price, Gary Player, Jack Nicklaus, Sam Torrance, Nick Faldo, Jim Furyk & Laura Davies amongst them.
+Top 10
An instant hit with viewers and new for 2007, Top 10 features a countdown of themed moments in golf. June includes Top 10 improbable winners & Top 10 memorable moments on tours. With player insight and expert commentary the shows always provides stimulus for debate.
+Golf Central
The UK’s only dedicated daily golf show with news, player’s views and highlights from every major tour. Hosted by the UK’s Tom Abbott, Golf Central is where everyone within the industry and those who love the game goes to in order to find out what’s happening in the world of golf.
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posted by Colin |
See story on its own page | Wednesday, May 23, 2007
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