LONDON GOLF SHOW HAILED

AS A GREAT SUCCESS

Manufacturers who exhibited at the London Golf Show were overwhelmed by the number of people who tried out their clubs on the 32-bay indoor range.
Cleveland were delighted by the number of visitors who took advantage of the custom-fitting service made available through the Tour trailer which made its first visit to the London Golf Show.
Ben Davis, marketing manager for UK and northern Europe, said: “It has been a very successful show. The tour van goes out to our demo days at clubs and ranges across the country, but people were very impressed that they could trial and buy clubs and have them custom-fitted just as our tour pros do.”
Having David Howell – their top European player – as the biggest name in the game to visit the show brought the crowds flocking to the Cleveland stand on Friday and they remained all weekend.
Howell, pictured above, was very impressed. He said: “The show’s great. I had a chance to look around and it’s really interactive. It’s great to see so many smiling faces. There are loads of gadgets and new clubs for people to try out. It’s fantastic.”
Davis added: “David’s visit was a big crowd puller – but we have been busy all day long on all four days.”
Cleveland’s experience was repeated for Callaway and Wilson Staff, with the former’s square driver attracting a lot of interest, while the latter claimed to have sold more clubs than any of the other exhibitors.
Wilson’s Andy Clift said: “We have shifted lots of sets of our Di7 irons and the DH6 hybrids have been extremely popular. I think it has been shown that we have sold more sets than anyone else. It has been a phenomenal show for us.”
Callaway’s Cameron de Buck was another happy exhibitor. “The interest in our products has been fantastic,” he said.
It was a similar story for Yonex whose bays were full from the moment the public were allowed in at 10am each morning, to the close of the show every day.