European Tour and Asian Tour announce joint vision for the years to come | |
EUROPEAN TOUR COMMUNICATIONS
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The European Tour and the Asian Tour have today announced an innovative joint vision for the future of professional golf.
The
vision will see the business element and the Membership portfolios of
both Tours combine, reinforcing the current strengths of the two Tours
by maximising global opportunities, as well as increasing playing
opportunities and prize funds for the respective Memberships.
Both
organisations will now enter into an exclusive discussion period,
working through the key points with their respective Boards, Tournament
Committees and Memberships. Further information about the specific
details will be announced in due course.
Keith
Pelley, Chief Executive Officer of The European Tour, said: “We have
enjoyed a wonderful relationship with the Asian Tour for many years and
today’s announcement is the first step in the next stage of that
partnership.
“I
am excited about the prospect of what is to come and the opportunity
that this announcement presents. Over the next few months we will work
through, with our membership, all the specific details of what I believe
will ultimately provide significant benefit to them.”
Mike
Kerr, Chief Executive Officer of the Asian Tour, said: “We are very
pleased to announce the consolidation of our partnership with The
European Tour which will greatly enhance the landscape of professional
golf around the world, and particularly in Asia. This will benefit both
memberships in creating greater playing and earning opportunities while
also establishing a defined career pathway for all players.
“By
combining strength with strength, we will ensure that professional golf
in Asia will continue to enjoy sustained growth in the long-term; plus
deliver a stronger platform for our members to excel. This initiative
will ultimately create an inimitable platform that will enhance our
appeal to sponsors, partners and golf fans around the world.”
The
agreement is the natural extension in the existing partnership between
the two Tours which stretches back to February 1999 when the first
co-sanctioned tournament – the Malaysian Open – was staged at Saujana
Golf and Country Club in Kuala Lumpur.
Since
then there have been 92 co-sanctioned events offering considerable
playing opportunities for Members of both Tours with total prize money
in excess of €160 million.
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Labels: ASIAN TOUR, EUROPEAN TOUR
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