Friday, July 06, 2007

Anything new in America - golf or not - will find its way across the Atlantic pretty quicky.
Which means we should be interested in an article in today's "Washington Times."
This is what it says:

U S TOURNAMENT SPECTATORS CAN WALK
AROUND WITH POCKET SCOREBOARDS

Tech-savvy golf fans could follow all of the action yesterday at AT&T National without needing to walk all 18 holes of Congressional Country Club.
AT&T lent 500 "Wireless Caddie" devices to spectators, giving them access to an updated leaderboard and play-by-play of their favorite golfers. D.C.-based XM Radio, meanwhile, handed out 1,000 satellite radios to fans for the day, allowing them to follow a live broadcast of the tournament.
For spectators, the handheld devices solved one of the biggest problems of watching a golf tournament in person: Fans can follow only a few players at a time. But the companies also acknowledged they were offering the free devices as a way to lure new customers.
"There's a limit to how much golf you can see at once," said David Butler, a spokesman for XM, which is broadcasting the tournament live on its PGA Tour Network. "It's not like basketball or baseball where all the action is right in front of you. And what we've found is that one of the most effective ways to get new customers is letting them sample the service."
Most of the devices from both companies were grabbed up by spectators before noon yesterday. Reviews of the AT&T Wireless Caddie were generally positive, though some fans complained of its weight — nearly a full pound — and others noted a delay of about 30 seconds to a minute to get the most updated scores.
"There's a bit of a lag, but otherwise it's awesome," Sam Sinha of Silver Spring said as he poked at the device while watching players putt on the 15th green. "It's pretty intuitive. I've been constantly using it."
Fred Waning and Garth and Gary Bogar of Sterling, Va., scrolled through the leader boards on the Wireless Caddies while observing action near the 10th and 18th holes. Earlier, they used the device to determine Adam Scott's drive on 18 went 341 yards.
"It's a bit heavy, but it's useful," Waning said. "You don't have to use the scoreboards."

REMEMBER WHERE YOU READ IT FIRST!

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