Zest.Golf aim to transform industry with new
channel manager technology
NEWS RELEASE
A new golf
technology company, with offices in Scotland and the Netherlands, has set its
sights on revolutionising the industry by transforming the global online
tee-time marketplace.
Zest.Golf Technologies
is this autumn launching an exciting channel manager that provides a 100% open
connection between golf courses, tee-sheet providers and distribution partner
platforms.
The connection is
independent and without conflict, meaning courses can maximise their online
revenue without losing control; they simply choose which distribution channels can
sell their tee-times and set the price and availability with each separately.
The company believe
their customer focused technology has the potential to revolutionise the golf
industry – in much the same way channel managers have done for the airline and
accommodation sectors – and literally connect a golf course’s tee-sheet to the
world.
There are no
upfront costs or complex contracts, just a fixed €1 fee per player booked when
the connection is used to make the booking.
“The Zest.Golf
Channel Manager can transform the industry creating a more competitive and
balanced online tee-time marketplace by providing an open solution that works
for all golf courses,” said Oliver Dury, Commercial Director at Zest.Golf. “We
are very excited to be launching our Zest.Golf products in the coming months.”
Zest.Golf was
launched after industry research demonstrated a frustration among golf courses
at the lack of opportunity to sell tee-times. The technology can benefit all
courses, as it allows each to work with partners that can effectively target
the customers they value most.
“The technology is
of value to courses that wish to attract any number of visitor golfers, as they
have complete control of the tee-sheet access provided to their distribution
partners,” continued Dury. “Courses can sell times via any business that has a
golfer audience; including golf websites, federations, media companies, local
accommodation providers, tour operators and even airlines.”
Distribution partners
benefit by having a real-time connection to golf course tee sheets, meaning
they can develop revenue opportunities through direct consumer booking options
on their digital platforms and can also integrate the platform to add value to
existing products or services, strengthening their customer offerings.
Dury added: “Our
biggest challenge is conveying to golf courses the scale of the opportunity
open to them. The channel manager provides real-time distributor access to
their course tee-sheet, meaning bookings can be made in real-time by the
customers of the partnering organisations.
“We feel our technology
will completely change behaviours across the industry. Take golf travel as an
example, the connectivity provided by our channel manager can transform the way
the industry operates as it allows tour operators to log into multiple
tee-sheets and book tee-times simultaneously. This saves a huge amount of time
and resources when compared to the current requirement of emailing and calling
golf courses when pulling together an itinerary.”
Duncan Rougvie,
Director of The Revenue Club, is among those excited by the opportunities and
he said: “The Revenue Club is delighted to be working with Zest.Golf
Technologies as we have a shared aim to help golf course operators achieve a
greater degree of flexibility in the management and sale of their tee-times
inventory online. The Revenue Club and Zest share the same vision of openness,
connectivity and high-quality technology which works in the best interests of
the golf course operator.”
Zest.Golf have
partnered with Rotterdam-based company, Lunatech Labs, to develop their
technology. Lunatech use the very latest tools and programming language to
provide solutions for their clients, and has offices in Amsterdam, Paris and
Niort with world renowned customers including Audi, ING and EuroDisney.
The Zest.Golf Channel
Manager is launching in the autumn and golf courses and distribution partners
can register now at www.zest.golf
About Zest.Golf
Zest.Golf Technologies is an industry leading, golf
technology platform designed to re-write outdated golf technology rules. Our
ethos is simple – to provide the very best, cost effective, customer focussed
technologies and make them available in an open marketplace. Our launching
product, the Zest.Golf Channel Manager, fits this ethos perfectly as it
provides a connection for sales and marketing opportunities between golf course
tee-sheets and distribution channels.
Zest.Golf also provide other technologies to the
marketplace, where we work with customers as their dedicated technology partner
to develop bespoke solutions based on their individual or market needs.
For Marketing, PR and Media enquiries, please contact Liam
Barn, Marketing and Relationships, at: liam@zest.golf
Labels: GOLF NEWS
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