Paul Lawrie Golf Centres set to fly with KAI

Left to right: Craig Dempster, Paul Lawrie, Kirsty Weir and Chris Campbell

NEWS RELEASE

Former Open champion Paul Lawrie has engaged KAI Agency to work on sales, marketing and public relations projects surrounding his successful Paul Lawrie Golf Centre brand.

The Aberdeen golfer, who won the Open Championship in 1999, has recently added to the Paul Lawrie Golf Centre portfolio by acquiring the Inchmarlo Golf Centre, on the outskirts of Banchory in Aberdeenshire.

The Paul Lawrie Golf Centre Inchmarlo will include a recently reconstructed and remodelled nine hole Queen’s Golf Course and 20 bay driving range, as well as a re-vamped shop.

Paul Lawrie said; “I'm looking forward to working with Kirsty and Christopher from KAI Agency on our Golf Centre projects. I'm impressed by their energy, skills and experience in the trade which will lead to some exciting things over the coming months.”

KAI Agency will initially be focused on ensuring that the Paul Lawrie Golf Centre brand and facilities meet the expectations of the customers along with being innovative in packages, offers and simple communication methods.

Christopher Campbell, Managing Director KAI Agency said; “We are very excited to be working with Paul Lawrie and his team on the Golf Centre projects.
“I frequently use the modern facilities at the well established Centre in Aberdeen and have to say they are second to none. Even better, when I have finished practising I can nip up to Clarets for a sneaky coffee and cake. What more can you ask for?

“The addition of the Inchmarlo site allows the Paul Lawrie Golf Centre experience to be enjoyed in a new location by current and new customers and we look forward to working with the team to make the experience as enjoyable as possible.”

There are two Paul Lawrie Golf Centres

Ardoe is set within the beautiful Royal Deeside and boasts a nine hole par three golf course, a 27 bay driving range and a world class short game area. The Centre also has three PGA Teaching Professionals on hand to provide instruction in fully equipped private teaching bays.
The Paul Lawrie Golf Centre experience is further enhanced by a bespoke custom fitting bay, well equipped shop, friendly coffee shop and physiotherapy service offered by Greenside Health and Performance.

The Inchmarlo Centre will include the recently reconstructed and remodelled nine hole Queen’s Golf Course and a 20 bay driving range, as well as a re-vamped shop.
Paul said; “We are excited about the potential for the range and course at Inchmarlo. It’s a place I know well, having spent many hours here in the past working on my game. The view from the range is beautiful so it’s just a great place to spend time and the course is an excellent test with lots of character.”

KAI Agency

KAI Agency is the brainchild of golf industry professionals Kirsty Weir and Christopher J Campbell.
With a wealth of experience in their respective fields, the duo have branched out to create a bespoke agency that will work with your business to improve and maintain standards.
“We specialise in marketing, operational improvements, sales strategies, and event creation/management whilst seeking and improving sponsorship opportunities,” said Managing Director, Kirsty Weir.

For more information on KAI Agency contact Kirsty Weir, Managing Director, 07988850820, kirsty@kaiagency.co.uk

For more information on Paul Lawrie Golf Centres contact Craig Dempster, Director of Golf, 01224 865750, craig@paullawriegolfcentre.co.uk