Bridgestone balls shock: Pulling out of UK and Ireland market

NEWS RELEASE
Although it is one of the more popular brands in the United States, golfers this side of the Atlantic won't be teeing Bridgestone balls much longer.

Bridgestone Golf, based in Japan, will stop selling in the United Kingdom and Ireland this March. A somewhat shocking announcement as, according to joint findings from Golf Datatech and Yano Research, the UK is the fourth-largest golf market in the world at a 5.2 percent share.

“Despite having lifted market share in the ball sector in the last three years, it has been determined that any future investment was unsustainable,”said Bridgestone UK managing director Steve Kettlewell.