Porsche plunge into pro golf sponsorship with European Open

NEWS RELEASE

Porsche AG has been announced as the title sponsor of the European Open, which takes place at Golf Resort Bad Griesbach in Germany from September 24-27.

It is Porsche’s first title-sponsorship in professional golf, with the luxury car manufacturer agreeing with promoter 4sports & Entertainment AG (4SPORTS) to sponsor the € 2million tournament, which returns to the Race to Dubai for the first time in six years. The tournament will now be known as Porsche European Open.

Dominik Senn, CEO 4SPORTS and Tournament Director, said: “We are excited and honored to be partnering with a company like Porsche for the re-launch of the European Open. As a worldwide innovator and leader in automobile industry and premium brand, Porsche is the ideal partner for this prestigious golf event.”

The European Open was played from 1978 to 2009 and has a proud history of past champions, including Sandy Lyle, Greg Norman, Bernhard Langer, Ian Woosnam, Sir Nick Faldo. Lee Westwood, Darren Clarke, Michael Campbell, Retief Goosen and Colin Montgomerie