Keith Pelley unveiled as new Chief Executive of The European Tour
EUROPEAN TOUR COMMUNICATIONS
The Board of the PGA European Tour is pleased to announce the appointment of Keith Pelley as its new Chief Executive Officer, effective this summer. This follows the announcement in November 2014 that George O’Grady would be stepping down from the role.
The Board of the PGA European Tour is pleased to announce the appointment of Keith Pelley as its new Chief Executive Officer, effective this summer. This follows the announcement in November 2014 that George O’Grady would be stepping down from the role.
Keith
has enjoyed an extensive and highly successful career in the worlds of
sport and media. He is currently President of Rogers Media, a media
conglomerate in Canada, with responsibility for all lines of the media
business, including 51 radio stations, 56 publications, 12 national TV
stations plus 42 local stations, 300 digital properties as well as the
Toronto Blue Jays, Canada’s only Major League Baseball team.
While
at Rogers, Keith helped orchestrate the largest sports rights deal in
Canadian history, the first of its kind worldwide, with the acquisition
of a $5.2 billion National Hockey League rights deal for 12 years to
include all media platforms.
Prior
to this, Keith was President of Canada’s Olympic Broadcast Media
Consortium where he created and led the media consortium for all
broadcast rights holders for the Vancouver 2010 Olympic Winter Games,
with responsibility for all production, programming, marketing, sales
and sponsorship in the run up to and during the Games. Earlier in his
career he was CEO of the Canadian Football League’s Toronto Argonauts,
during which the team won the championship title in his first year of
leadership.
Keith
has a deep understanding of the professional athlete, having worked
with them for over 30 years across several major sports including the
National Football League, National Hockey League, Major League Baseball
and the Canadian Football League.
Labels: EUROPEAN TOUR
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