Friday, April 17, 2015

Keith Pelley unveiled as new Chief Executive of The European Tour

EUROPEAN TOUR COMMUNICATIONS
The Board of the PGA European Tour is pleased to announce the appointment of Keith Pelley as its new Chief Executive Officer, effective this summer. This follows the announcement in November 2014 that George O’Grady would be stepping down from the role.
Keith has enjoyed an extensive and highly successful career in the worlds of sport and media.  He is currently President of Rogers Media, a media conglomerate in Canada, with responsibility for all lines of the media business, including 51 radio stations, 56 publications, 12 national TV stations plus 42 local stations, 300 digital properties as well as the Toronto Blue Jays, Canada’s only Major League Baseball team.
While at Rogers, Keith helped orchestrate the largest sports rights deal in Canadian history, the first of its kind worldwide, with the acquisition of a $5.2 billion National Hockey League rights deal for 12 years to include all media platforms.
Prior to this, Keith was President of Canada’s Olympic Broadcast Media Consortium where he created and led the media consortium for all broadcast rights holders for the Vancouver 2010 Olympic Winter Games, with responsibility for all production, programming, marketing, sales and sponsorship in the run up to and during the Games. Earlier in his career he was CEO of the Canadian Football League’s Toronto Argonauts, during which the team won the championship title in his first year of leadership.
Keith has a deep understanding of the professional athlete, having worked with them for over 30 years across several major sports including the National Football League, National Hockey League, Major League Baseball and the Canadian Football League. 

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