PGA AUSTRALIA ANNOUNCES ITS BIG EVENT DATES FOR 2011

The Australian Open will precede the Presidents Cup next November, a decision that could put the Australian Masters – an event Tiger Woods has played the last two years – opposite the American star’s own tournament in California. The PGA of Australia announced today that the Aussie Open, likely to be held in the Sydney-area, will be scheduled for November 10 to 13.
The Australian PGA Championship at Coolum will be played from November 24 to 27, a week after the Presidents Cup between the United States and an International team at Royal Melbourne.
The PGA of Australia also said that it was provisionally arranging the Australian Masters for December 1-4, but that was still to be confirmed. Woods, the Australian Masters winner in 2009, has said he’d prefer to see it played the week before the Presidents Cup.
The Aussie Masters is scheduled to be played at Kingston Heath, another sandbelt course near Royal Melbourne and one which would have given Woods and other Presidents Cup players an ideal preparation for the team event.
IMG, which manages Woods, also runs the Australian Masters and had hoped to get the prime slot before the Presidents Cup to boost its field. The Australian Open in Sydney will now have that opportunity, although the likely course, The Lakes, doesn’t have as much in common with Royal Melbourne as Kingston Heath does.
“We would like this date. It’s critical to us,” Mark Steinberg, head of IMG’s global golf division, said in November during the Masters.
“We feel like we took on the risk by moving to this date a few years ago, going up against some big events, and we made it successful. We feel we deserve to keep the date, now that it’s a coveted date for next year.”
Woods received a $3 million appearance fee – half of that paid by the Victorian state government – but in his first year, a government study showed the economic return was more than $30 million.
Max Garske, the chief executive of the PGA of Australia, said the decision “was made in the best interest of both Australian golf and the PGA Tour of Australasia.”
“There were a number of factors that needed to be carefully considered in finalizing the scheduling for 2011, including the timing of a number of international events, the availability of certain venues and the domestic schedule that best serves the Australian golfing public,” Garske said.
“With the focus of the golfing world set to be firmly on Melbourne come mid-November 2011, it is a given that the Presidents Cup will offer up a number of benefits to events falling on either side. So with these factors in mind we feel we have made the decision in the best interest of the game."