GILLETTE CUT TIGER (and others) FROM ADVERTISING PROGRAMME

FROM THE GOLFWEEK WEBSITE
By Golfweek Staff
PORTLAND, Oregon:The Procter and Gamble Co. says it will not renew its endorsement deal with Tiger Woods after the end of the year.
The company used Woods and dozens of other athletes as part of its three-year “Gillette Champions” marketing programme. Gillette said Thursday that it is phasing out that programme and, in turn, not renewing the contract with Woods and several other athletes.
Tiger's management company, IMG, say that some of the lost £2.6million from Gillette will be made up from a number of potential sponsorships in the Far East.
Woods was once the most sought-after "pitchman" in sports and was the first athlete to earn $1 billion from endorsement agreements. However, many corporations cut ties or distanced themselves from Woods after revelations of marital infidelities that dominated headlines for months.
Accenture LLP, AT and T Inc. and Gatorade all dropped Woods in the weeks following the news. Companies such as Gillette and Tag Heuer didn’t end their relationships outright but stopped featuring him in advertisements. Nike Inc. and other companies that had more invested in his skills as a golfer stuck with him.
The company is also letting its contracts with other athletes, including soccer players such as Thierry Henry, Lionel Messi and Ricardo Kaka, end as part of the conclusion of the marketing programme.
Gillette, however, is keeping some of the athletes from the programme – such as New York Yankees' baseball player Derek Jeter, tennis star Roger Federer and hockey player Alexander Ovechkin – for new local marketing campaigns.