FINDINGS OF NEW REPORT SUGGESTS NEW ATTITUDES NEEDED
Shorter courses, fast-track learning and relaxed dress codes could boost junior golf
NEWS RELEASE
New
research offering insights into how more young people could be encouraged to
play golf has been published by Syngenta.
With The
2014 Junior Ryder Cup set to tee off at Blairgowrie Golf Club, the report sheds light on the important role of family and
schools in introducing young people to golf, and how factors such as affordable
equipment rentals, shorter courses, fast-track learning, relaxed dress codes
and friendly, social environments could help clubs recruit and retain young
players.
The
report, The Opportunity to Grow Golf:
Youth Participation, which is free to download from www.greencast.co.uk, is based on
specialist qualitative research with golfers and non-golfers in the 14-15 and
17-18 year age groups.
The
findings, which have been welcomed by the leading children’s golf organization,
The Golf Foundation, are designed to help clubs and courses identify potential
solutions to retain current junior golfers and attract new players.
Syngenta
Head Turf and Landscape EAME, Simon Elsworth, said: “While some of the
responses from the series of focus groups might have been expected, listening
carefully to what young people have to say about sport and golf, what interests
them and what would engage them further is enlightening.”
“In many
ways, what youth say about golf in terms of its friendliness (spending time
with friends and family; customer service) and flexibility (opportunity to play
9-holes rounds; dress codes) is consistent with what many existing golfers and
prospective players say and want.”
Simon
Elsworth added: “From a business perspective, youth participation is an
important strategic opportunity for golf as a sport and a business.
"Giving
young people opportunities to engage in golf in a way that will enable them to
enjoy the many benefits it offers as a sport and social activity will help
develop long-term participants and customers.”
Brendon
Pyle, Development Manager and Acting CEO of the Golf Foundation said: “This report is greatly appreciated by the
Golf Foundation. It confirms much of our own understanding of young
people and their perception of golf whilst also offering new insight into ways
of recruiting and retaining more young people in the sport.”
“Reassuringly, several of the factors identified by the study to
encourage young people to start golf are already being applied by the Golf
Foundation and its partners.”
Syngenta’s golf market research is designed to
provide clubs and courses with information that will help them make
customer-focused decisions to maximize market opportunities and deliver
long-term business benefits.
A second
report The Opportunity to Grow Golf:
Female Participation will be published this autumn.
For
more information and previous studies, including ‘Growing Golf in the UK’ (2013), visit www.greencast.co.uk.
Syngenta
is one of the world's leading companies with more than 28,000 employees in over
90 countries dedicated to our purpose: Bringing plant potential to life.
Through world-class science, global reach and commitment to our customers we
help to increase crop productivity, protect the environment and improve health
and quality of life. For more information about us please go to www.syngenta.com.
Labels: boys and girls
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