Monday, February 20, 2017

Plan to market North-east of Scotland golf

A new initiative to market the comprehensive golf product in the North-east of Scotland is launched today (Monday 20 February 2017). Bringing together golf courses, hotels and tour operators, GolfAberdeenshire will raise the profile of the area as a key golfing destination and will work to further develop the golf product. Golf tour operators will also be a partner in the initiative which aims to establish the area as a golfing Mecca for domestic and international golfers.
A new position has been created to support this work. Recruitment is underway for a golf development executive ( who will build relationships with the golf industry, collaborate with all partners including accommodation providers and will represent the region at international and domestic golf events, exhibitions and shows.
Steve Harris, chief executive of VisitAberdeenshire says, “Golf Aberdeenshire will draw on the region’s rich golfing heritage;  attracting more new visitors to play golf on our magnificent courses,  whilst also looking forward to future developments as it encourages partners to work more collaboratively. We have already lined up a presence at two internationally recognised golf events; the PGA Exhibition in Orlando in January 2018 and at the Northern Ireland Open in August 2017 in Ballymena. We’ll interact with golfers, group buyers and tour operators from across the globe to sell what is a world class golf offering. It’s no secret that golf is one of Aberdeenshire’s most attractive tourism offerings. The golf industry in the north east brings in £20 million into the local economy from visitors to the area.
Planning for a marketing campaign which will run for the initial 12 months of the GolfAberdeenshire initiative will begin immediately. GolfAberdeenshire will be based within the offices of VisitAberdeenshire with full access to its marketing, business development and business engagement teams.

EDITOR'S COMMENT: I would have thought the post was worth more than 2.5 days a week. Anyone already in a 9 to 5, five days a week job wouldn't leave that for this GolfAberdeenshire job that will pay  - probably very little - for 2 an a half days.
I have worked in sports journalism all my life, mainly on golf. Looks as if a retired person will be the only type attracted to this. No, I don't want it! Freelance golf writing and keep me busy doing something I love doing.



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