St Andrews Links take control of
Old Course
commercial tee time operations from 2018
NEWS RELEASE
St Andrews Links Trust today announced that it shall assume responsibility for the distribution of all commercial Old Course tee times for the season commencing April 2018.
The St Andrews Links Trustees have decided to take control of the distribution of all commercial tee time operations and informed long-standing partners, Old Course Experience (OCE), that its existing contractual arrangement will conclude at the end of 2017.
commercial tee time operations from 2018
NEWS RELEASE
St Andrews Links Trust today announced that it shall assume responsibility for the distribution of all commercial Old Course tee times for the season commencing April 2018.
The St Andrews Links Trustees have decided to take control of the distribution of all commercial tee time operations and informed long-standing partners, Old Course Experience (OCE), that its existing contractual arrangement will conclude at the end of 2017.
Euan
Loudon, Chief Executive, St Andrews Links, said: “Following a lengthy period of
consideration the Trust has decided that it is the appropriate time to take
control over the presentation and sale of all Old Course commercial times as
well as developing and managing a closer working relationship with multiple tour
operators.
“This
change in emphasis will bring to a close the existing contractual arrangement
which we have enjoyed with our partner, OCE, for more than 20 years.
" We would like to thank the entire team in St Andrews, London and New York for all their hard work, support and assistance during this time.
" We would like to thank the entire team in St Andrews, London and New York for all their hard work, support and assistance during this time.
“This
relationship has been highly successful and they have helped to enhance the
visiting golfer’s experience at the Home of Golf with their commitment to
customer service as well as their passion, not just for our golf courses and
facilities, but the town as a whole.
“Our
partnership has been beneficial to the Links and has played a significant role
in transforming our landscape over the years; using some of our highly sought
after Old Course tee times for commercial use has helped to improve the
condition of our courses; assisted with the development of a number of new
facilities; and enhanced the reputation and renown of St Andrews to a global
audience.”
Sheelagh
Walker, Head of Golf Operations, OCE,
said: “We are remarkably proud of what we have achieved with St Andrews
Links over the past 20 years.
“Our
number one priority has been, and will continue to be, to deliver the best
possible experience to the thousands of guests who have visited the Home of Golf
with our team.
“We
fully respect and appreciate the ambition and objectives of St Andrews Links
Trust in making this change. As
we look towards our own future, we look forward to offering a continued quality
service to golfers and we hope to enjoy a successful working relationship with
the Trust for many years to come.“We
will now concentrate our efforts on planning for post-2017 arrangements and
making sure that in the short term we deliver the same quality service to every
visitor booking a guaranteed Old Course tee time in 2016 and
2017.”
Mr
Loudon added: “Having
enjoyed a close working relationship with the OCE team over such a long period
of time we are pleased to hear that they will continue to operate beyond 2017,
when we formally take control of all commercial Old Course tee
times.
“Alongside
day-to-day golfing operations for the 2016 and 2017 seasons, the Trust will now
undertake a significant programme of business development to ensure we deliver a
robust system of commercial tee time distribution, on a non-exclusive basis, to
a broader range of tour operators for 2018. This work will focus only on
commercial tee times and will not impact on the ballot, advanced reservations or
local preferential times on any of our courses.”
A
period of market evaluation will now be undertaken by the Trust, which will
encourage participation from golf tour operators and the wider golf tourism
industry. This will take place in
the first half of 2016 and further details about this process will be announced
in early 2016.
Labels: Golf Development
0 Comments:
Post a Comment
<< Home