NEW REGIONAL GOLF DEVELOPMENT GROUP
Action at Prestwick's first hole with the clubhouse in the background. Picture by Cal Carson Golf Agency.
Golf
Tourism Swings into Action in Ayrshire!
NEWS RELEASE
Golf
in Ayrshire and Arran has teed off with the unveiling of Ayrshire Golf
Scotland and its new website ayrshiregolfscotland.com.
The new regional golf development group has launched its “Our golf, your way”
marketing initiative aimed at promoting the region as a premier golf
destination to a global audience.
Ayrshire
and Arran has over 40 courses including the Open venues of Royal Troon and Trump
Turnberry and the birthplace of the Open, Prestwick Golf Club.
Ayrshire
Golf Scotland is already over 55 members strong – including some of the
region’s finest golf and accommodation businesses - and works in partnership with Ayrshire and
Arran Tourism Team, Scottish Enterprise, South Ayrshire Council and other trade
industry organisations to further enhance its role in building the reputation
of Scotland as ‘the home of golf’.
The
launch of the initiative and website has been timed to highlight the region’s
offerings in the lead up to The Open returning to Royal Troon in 2016.
Ros
Halley, Ayrshire and Arran Tourism manager said, “The region is steeped in
golfing tradition, from our historical championship links to our scenic hidden
gems and with events such as The Ladies Scottish Open at Dundonald Links, Ricoh
Ladies British Open at Trump Turnberry in 2015 and the return of The Open at
Royal Troon in 2016, the world’s eyes will be firmly on this part of Scotland
over the next two years.
“Golf
Tourism is a key focus for the region and we are delighted to work together
with Ayrshire Golf Scotland to maximize opportunities to grow visitor numbers and
promote the area as a must visit golf destination”.
Ken
Goodwin, Chair of Ayrshire Golf Scotland, commented, “Ayrshire and Arran is
unique in the depth of experience it can offer the visiting golfer ranging from
Open venues to courses suiting those with more modest abilities and all within
easy reach.
"When combined with the heritage of Robert Burns and the areas
outstanding scenery there really is something for everyone! As a partnership
pulling together tourism related businesses in the area we aim to firmly
establish Ayrshire and Arran as one of Scotland’s pre-eminent golfing
destinations.”
Jamie
Darling, Project Manager for Ayrshire Golf Scotland, added, “Golf is worth
£29.5m to the south west of Scotland and we’re looking to build on this through
a marketing and promotional campaign highlighting key offerings and packages to
our target markets both at home and abroad.
“You
can play golf along our famous links coastline or amongst the rolling green
hills; have a post-round dram at the Whisky Experience and settle down in one
of our warm and friendly accommodation providers.
It really is ‘Our Golf Your Way’.”
To
find out more about Ayrshire Golf Scotland, you can email enquiries@ayrshiregolfscotland.com
or
visit www.ayrshiregolfscotland.com
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