Friday, October 31, 2014

PRICE INCREASE MAY PERSUADE FANS TO WATCH ON TV INSTEAD

RandA RAISE OPEN ADMISSION CHARGE

BY £5 FOR ST ANDREWS NEXT JULY
 
Ticket prices for the Open at St Andrews next year will rise by £5 to a minimum of £70 for an adult - or £80 on the day - despite disappointing attendances the last time it was held in Scotland.
High prices were blamed for a drop in attendance at Muirfield in 2013 and ticket prices were frozen for this year's Open at Royal Liverpool Golf Club in Hoylake.
In 2013, the RandA had hoped for 170,000 fans to attend but only 142,036 did - 18,000 fewer than at the same venue in 2002 when tickets cost £35 - which saw a £1.35million shortfall in ticket income
The RandA will hope that the draw of watching Rory McIlroy defend his title will bring in the fans to the 144th Open from  July 16 to 19, 2015 over the Old Course.
The likelihood is that those who feel it is a costly day out will stay at home and watch the extensive TV coverage of the Open for nothing.
The RandA said in a statement: "After being frozen for this year's Open, the price of an adult daily ticket will go up by £5 to £70, if purchased before May 31, and £80 thereafter. The £70 price represents a £10 increase on the 2010 daily ticket price.
"Ticket prices are being kept the same in 2015 for concessions and accompanied children aged under-16 will continue to enjoy free entry to the Championship."
Johnnie Cole-Hamilton, the RandA's championships executive director, said, "We are very much looking forward to the return of The Open to St Andrews next year. There is always a special atmosphere at St Andrews and we will be working hard to deliver an outstanding experience for spectators once again.
"With Rory McIlroy defending the Claret Jug and Tom Watson making what is likely to be his final appearance in The Open, there will be no shortage of drama and emotion for the galleries. It promises to be a fantastic week of world class golf."

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