TWO-YEAR EXTENTION TO THE END OF 2015 SEASON
The boys in blue. Left to right: Graeme Robertson, Jamie Savage, Ewen Ferguson and Bradley Neil at The Duke's course, St Andrews today. Picture by Kenny Smith.
ABERDEEN ASSET MANAGEMENT
EXTENDS SGU SPONSORSHIP
NEWS RELEASE FROM THE SGU
Aberdeen
Asset Management, the global investment group, will continue to support
Scotland’s leading amateur golfers through a new two-year sponsorship
of the Scottish Golf Union’s national squads.
Making
the announcement today at The Duke’s, St Andrews, where several of the
national squad members will compete in the European Men’s Amateur
Championship in August, the partnership between the SGU and Aberdeen
Asset
Management will see the players wearing the sponsors’ logo on their
national apparel and bags through to the end of 2015.
Having
become the SGU’s first national team sponsors in 2007, Aberdeen Asset
Management are one of the governing body’s longest standing partners.
The announcement comes on the back of a record-breaking year of
sponsorship for the SGU, with more than £360,000 of cash income
generated in 2012-13, which is on target to be surpassed in the current
financial year.
Aberdeen
Asset Management was also a key sponsor of the Scottish Golf Awards,
staged in February, which raised an additional £40,000 in sponsorship and
fund-raising for the Scottish Golf Charitable Trust.
In
addition the investment group supports the SGU’s warm-weather training
programmes to the United Arab Emirates and South Africa, while providing
additional benefits through their Scottish Open and Ladies Scottish
Open sponsorship.
One of the country’s leading amateurs, Bradley Neil, welcomed the extension of Aberdeen Asset Management’s sponsorship and said:
“It’s great
to have a major global brand such as Aberdeen Asset Management
investing in the squad and the players really appreciate the backing
they have given us over the years. Increased funding gives us the
opportunities to perform at the top level and compete around the world,
so hopefully we can give them a return by putting in some big
performances in the major events this year.
“We’d love
to go one better in the European Team Championships this year having
been runners-up in 2013 and with the Eisenhower Trophy in September and
the European Individual here in St Andrews, it’s a big year
for the players.”
Martin Gilbert, Chief Executive of Aberdeen Asset Management, added:
“We are
very proud to support Scotland’s national amateur squads and delighted
to see the progress of the young players emerging through the ranks at
present. It’s vital for Scottish Golf that these players are
given the best opportunities to develop their games.”
“Aberdeen
Asset Management is committed to helping Scottish golfers perform at the
highest level, from our leading amateurs to our top professionals and
keeping our profile as ‘The Home of Golf’ within the global
game,” he added.
Aberdeen
Asset Management also sponsors the Scottish Open, one of the biggest
events on the European Tour, and the Ladies Scottish Open, as well as
leading Tour professionals Colin Montgomerie, Paul Lawrie, Scott
Henry, Catriona Matthew and Kylie Walker.
Ross
Duncan, Marketing & Sponsorship Manager for the Scottish Golf Union,
is delighted with the continued support provided by Aberdeen Asset
Management and said:
“Aberdeen
Asset Management’s investment to amateur golf in Scotland over the past
eight years highlights the strength of our partnership and demonstrates
that the Scottish Golf Union is an attractive marketing
platform to Scottish businesses.
“We
continue to grow our sponsorship income and diversify our revenue
streams but we’d love to see even more private sector support to help us
grow the game and develop more players to compete at the highest level.
“With
Scotland’s historic Ryder Cup year, Scottish golf has never been more
in the spotlight so there are some great opportunities for companies to
get involved. We have a proven track record in delivering value
for money for our partners, as shown by Aberdeen Asset Management’s
long-term commitment to us.”
Labels: SGU
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