GREAT BRITISH SUMMER POWERING RETURN TO GOLF COURSES

NEWS RELEASE

After what seems like an eternal spiral of downtrend updates, the British golf industry finally has some positive news with golfers across the UK and Ireland downing their tool boxes, laptops and TV remotes and heading out onto a sun-kissed golf course.

HowDidiDo, Europe’s largest golfing community, has reported a surge in numbers playing in club competitions this summer. In the month leading up to The Open, around 105,000 more golfers played in official club competitions compared with the same period last year – an increase of almost 16 per cent.

This means great news for golf clubs that will be experiencing increased member turnouts and the positive knock-on effect of additional ancillary revenues. It is hoped that the increase in participation will also provide a halo effect for golf equipment retailers.

HowDidiDo Media’s managing director, Barry Dyett, commented: “It would appear that the past few weeks of great weather have driven golfers back to their clubs.

“With most commentators predicting a further prolonged spell of fine weather, we hope to see a continued upward curve throughout the remainder of the summer and the message to clubs is to ‘make hay while the sun shines’.”

HowDidiDo’s database now holds in excess of 21 million rounds of golf along with the handicaps, results and scores of more than 1,300,000 UK golf club members.  It is now arguably the largest and most up-to-date database of golfers in Europe.