HIGH TECH ENHANCEMENT TO YOUR AS-IT-HAPPENS AT THE OPEN

NEWS RELEASE ISSUED BY
 THE R AND A
Fans of The Open will be able to follow all of the action live from Royal Lytham and St Annes online and on the move, ensuring they don’t miss a shot from next week's Championship. 
For the first time, people throughout the UK can follow all the action with wall-to-wall live coverage being streamed on The Open’s award-winning mobile Apps and website, TheOpen.com.
In addition to providing continuous television coverage of The Open on mobile and online, the new and enhanced iPad, iPhone and Android Apps, will feature live streaming of multiple TV and radio channels, scoring, player press conferences, video highlights, player profiles and an interactive course guide.  The Open Championship Apps are available from Sunday 15th July.
The Open’s ground-breaking interactive digital channel ‘@TheOpen LIVE’ returns this year providing behind the scenes access to golf’s oldest Major.  Hosted by Dominic Holyer (formerly SkySports / Setanta) the channel brings the outside-the-ropes experience of The Open to fans around the world.
“The RandA’s digital vision is to deliver more than 150 years of history, tradition and prestige through contemporary media to ensure that the drama and passion of golf’s oldest Major can be enjoyed by fans and followers throughout the world, whether at home, in the office or on the move,” said Malcolm Booth, The RandA’s Director of Communications.
“Our decision to allow mobile phones at The Open was made largely because we see the potential for spectators’ own devices to significantly enhance their viewing experience and we are confident that The Open Apps will do just that.”
The official Championship website, TheOpen.com, provides an interactive hub allowing fans to watch and follow The Open online or to augment their television viewing experience.  Popular sections of the website have been enhanced to ensure an optimised user experience, keeping fans engaged and entertained.
TheOpen.com’s course guide section has been revamped offering users an enriched experience to explore the fairways of Royal Lytham and St Annes.  Thirty renderings of each hole and green allows the user to delve right into the heart of the links, while hole flyovers provide the opportunity to discover all of Lytham’s 206 bunkers.
Familiarise yourself with the course through imagery and videos of past Open Championship action, and make sure to read the pro’s tips so you know the right line off the tee.
The leaderboard section has also been redesigned offering four different views, allowing users to fully control and personalise their scoring experience.  The new Stats Centre presents an in-depth insight into The Open, allowing fans to track those long hitters and hot putters.  Fans will now be able to track their favourite golfer's progress around the course using the new Course Live section.
New this year is the Fan Centre, allowing users to interact with other fans and have their say on The Open across a variety of social media platforms.  Follow The Open Championship on Facebook, Twitter, YouTube and Instagram, and use #TheOpen to join the conversation.