NIKE GOLF LAUNCHES ITS NEW, GROUND-BREAKING BALL
NEWS RELEASE
Nike Golf is unveiling its new 20XI (pronounced: twenty-X-I) premium golf ball franchise, featuring innovative golf ball technology that will dramatically enhance the performance of golfers around the world and, at the same time, propel golf ball manufacturing into an entirely new level of innovation.
The new Nike 20XI ball features a combination of proprietary technology never before seen in the golf industry, and is the result of four years of collaborative research and development between Nike Golf's golf ball engineers and a team of material and science experts at DuPont.
The game-changing technology replaces conventional rubber cores with a radical new resin material. Resin is a highly neutralised polymer that’s faster and lighter material engineered to produce longer distance and more controlled shots.
“I have never been more excited about a new golf ball innovation than I am now,” said Rock Ishii, Nike Golf’s Product Development Director for golf balls. “For many years, golf ball development has primarily been focused on the number of layers with a solid rubber core. We believe that there wasn’t really anywhere else to go as far as technology advancement in these areas, and felt that the next window of opportunity was in the exploration of various materials for the core.”
Ishii and his team of engineers discovered that using resin core technology accomplishes three critical performance components that golfers dream to have in a golf ball: +More distance off the tee.
+Straight ball flight.
+Increased control around the greens.
Faster Ball Speed Equals More Distance
Advancement in proprietary resin core chemistry delivers faster ball speed.
Internal tests with Nike Golf tour athletes have shown an average of 2-3 mph increase in ball speed.
Every 1 mph increase equates to 2-3 yards carry distance.
Highest Levels of MOI Provides Longer, Straighter Ball Flight
Lighter core and heavier outer layers result in perimeter weighting.
High MOI assists in reducing driver spin and maintains spin beyond apex to maintain carry and control.
After apex, the higher MOI assists in maintaining spin an average of 100-200 RPM.
20XI has the highest levels of MOI in a golf ball to date.
Nike Golf is unveiling its new 20XI (pronounced: twenty-X-I) premium golf ball franchise, featuring innovative golf ball technology that will dramatically enhance the performance of golfers around the world and, at the same time, propel golf ball manufacturing into an entirely new level of innovation.
The new Nike 20XI ball features a combination of proprietary technology never before seen in the golf industry, and is the result of four years of collaborative research and development between Nike Golf's golf ball engineers and a team of material and science experts at DuPont.
The game-changing technology replaces conventional rubber cores with a radical new resin material. Resin is a highly neutralised polymer that’s faster and lighter material engineered to produce longer distance and more controlled shots.
“I have never been more excited about a new golf ball innovation than I am now,” said Rock Ishii, Nike Golf’s Product Development Director for golf balls. “For many years, golf ball development has primarily been focused on the number of layers with a solid rubber core. We believe that there wasn’t really anywhere else to go as far as technology advancement in these areas, and felt that the next window of opportunity was in the exploration of various materials for the core.”
Ishii and his team of engineers discovered that using resin core technology accomplishes three critical performance components that golfers dream to have in a golf ball: +More distance off the tee.
+Straight ball flight.
+Increased control around the greens.
Faster Ball Speed Equals More Distance
Advancement in proprietary resin core chemistry delivers faster ball speed.
Internal tests with Nike Golf tour athletes have shown an average of 2-3 mph increase in ball speed.
Every 1 mph increase equates to 2-3 yards carry distance.
Highest Levels of MOI Provides Longer, Straighter Ball Flight
Lighter core and heavier outer layers result in perimeter weighting.
High MOI assists in reducing driver spin and maintains spin beyond apex to maintain carry and control.
After apex, the higher MOI assists in maintaining spin an average of 100-200 RPM.
20XI has the highest levels of MOI in a golf ball to date.
Labels: Golf Development
posted by Colin |
See story on its own page | Tuesday, February 15, 2011
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