RYDER CUP GETS A NEW, UNIFIED LOGO

NEWS RELEASE ISSUED BY THE EUROPEAN TOUR

Ryder Cup Europe and The PGA of America today announced the launch of a new official logo for The Ryder Cup, which will unify the brand and strengthen the alliance between the two organising bodies of the world’s most famous team golf competition.

Ryder Cup Europe and The PGA of America engaged Interbrand, one of the world’s foremost brand consulting agencies, to support their objective to further enhance and expand the global brand awareness of The Ryder Cup.

The 2012 Ryder Cup, to be contested by Europe and the United States at Medinah Country Club, Illinois, USA, on September 28-30, 2012, will be the first match in the history of the competition – started in 1927 – to feature a unified logo.

The logo takes shape in a cohesive, commanding presentation with the configuration similar to that of a coat of arms. The famous golden trophy is flanked by a segment of the flags of Europe and the United States.