"GOLF IN DUBAI" TO SPONSOR EAST OF SCOTLAND OPEN AMATEUR

NEWS RELEASE ISSUED LUNDIN GOLF CLUB
"Golf in Dubai," the promoters and organisers of the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters, will be the new title sponsor of the East of Scotland Open Amateur Championship to be held at Lundin Golf Club on June 25 and 26.
The three-year agreement will provide a major boost to the championship which has a global look to it with leading amateurs from Australia, Canada, France, Ivory Coast, Morocco, New Zealand, Norway, Singapore, South Africa, UAE and USA signing up for the event over the last few years.
David Moir, pictured by Cal Carson Golf Agency, a former president of the Scottish Golf Union and convener of the Championship Committee since its inception in 1973, said: “Securing a sponsor of the calibre of "Golf in Dubai‟ is massive.
“It is vital that we continue to grow our revenues to keep 'The East' at the level which the players have grown accustomed to over the last 38 years. In 'Golf in Dubai,‟ we have found a strong international partner,” he added.
Mohamed Juma Buamaim, vice-chairman and CEO of "Golf in Dubai," was equally upbeat about the new partnership.
“We are delighted to be working with Lundin and are proud to present an event as prestigious as the East of Scotland Amateur Stroke Play Championship. 'The East' is a thoroughly professionally run championship for top amateur golfers and we look forward to working in a mutually advantageous partnership.

“We, at Golf in Dubai, are focused on building mutually beneficial partnerships with our valued sponsors, patrons and industry stakeholders in Dubai, the region and internationally," he said
"Dubai's continued passion for golf is unquestioned, and we welcome the backing of the golfing community for what has already been established and for what we aim to achieve in the future. In essence, we are building golf exchanges with new markets, with Dubai continuing to be the hub for all things golf," he added.
The three-year deal cements the organisers‟ pledge to try and attract the cream of amateur players worldwide to maintain the championship‟s position on the List of Counting Events of the R and A World Amateur Golf Ranking.
In keeping pace with the dramatic growth of the game, "Golf in Dubai‟ was created in 2005 to promote Dubai as one of the world's leading golfing destinations and to underline Dubai's other international attractions to a worldwide audience.
Like Lundin, the name of Dubai is synonymous with golfing facilities par excellence – and a great deal of the city's popularity as a golf destination is down to the success of the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters.
"Golf in Dubai" is backed by Omega as the title sponsor and Dubal (Dubai Aluminium) as the sponsor. The co-sponsors are: CNN, Emirates Airline, Emirates NBD, Gulf News, Jumeirah, Mercedes-Benz and wasl while Dubai Duty Free, Carpetland and Motivate are the Patrons in golf in DUBAi‟s drive to showcase the emirate's vibrant golfing scene to a worldwide