Srixon to produce YELLOW golf balls ..

It's the appliance of science to golf

FROM THE PGATOUR.COM WEBSITE
Remember orange golf balls? They turned out to be a fad, and now white dominates again on tours around the world. But Srixon is reintroducing colour to the golf ball, this time with some science behind it.
The Z-Star and Z-Star X Yellow golf balls are just what the name promises -- with all the visibility that comes with. But Srixon, the golf arm of massive Japanese company SRI Sports, put its research and development staff to work on the visual elements of stress and athletic performance. The new balls were the result.
You'll have a hard time losing sight of this ball.
"By tapping into the psychology of hitting each shot and the visualization and calming effect at address, the Z-STAR"! and Z-STAR"! X Tour Yellow golf balls incorporate the science of visual perception with the psychology of colour effect on the human brain," Srixon noted in a press release.
"Science has proven that yellow is the most visible colour in the visual spectrum and psychology has correlated green with calming and stress relief; therefore Srixon has combined the two colours based on these findings to tap into the player's mind and expand the benefits of playing a better ball."
Both Jim Furyk and Vijay Singh play the white versions of the Z-Star. Srixon says some white Z players are trying the yellow ones. Keep your eyes peeled. The yellow balls will be available (in America) in April at a cost of $40 per dozen.