Gatorade 'no longer sees a role for Tiger in our marketing efforts'
Gatorade, a non-alcoholic drink sold by PepsiCo Inc, means nothing on this side of the Atlantic but in the States it is HUGE.
Add Gatorade to the list of endorsement deals that Tiger Woods has lost.
A spokesperson for Gatorade confirmed late today that the company had ended its relationship with the golfer.
"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."
The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.
Gatorade discontinued its Woods-brand drinks in November, a decision made before Woods' marital problems and infidelities became known.
Gatorade, a non-alcoholic drink sold by PepsiCo Inc, means nothing on this side of the Atlantic but in the States it is HUGE.
Add Gatorade to the list of endorsement deals that Tiger Woods has lost.
A spokesperson for Gatorade confirmed late today that the company had ended its relationship with the golfer.
"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."
The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.
Gatorade discontinued its Woods-brand drinks in November, a decision made before Woods' marital problems and infidelities became known.
Labels: PRO GOLF
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