Tiger Woods now out of favour in US public polls
In the latest USA Today/Gallup poll, Tiger Woods' "favourable" rating dropped to 33 percent from 85 percent in June 2005.
His "unfavourable" rating surged to 57 percent from 8 percent.
A Washington Post-ABC News poll found more than four in 10 Americans hold an unfavourable view of Woods and more than a third -- whether golf fans or not -- believe companies should not continue to use Woods to endorse their products.
Findings like those are making companies nervous.
Accenture Plc has said it is ending its six-year sponsorship deal with Woods, the world's first billionaire athlete. Procter & Gamble's Gillette said it would limit the use of Woods in its marketing and AT&T is evaluating its relationship. Swiss watchmaker Tag Heuer said it would assess its options over the coming weeks.
Nike Inc and Berkshire Hathaway's NetJets unit have said they will not end their deals.
In the latest USA Today/Gallup poll, Tiger Woods' "favourable" rating dropped to 33 percent from 85 percent in June 2005.
His "unfavourable" rating surged to 57 percent from 8 percent.
A Washington Post-ABC News poll found more than four in 10 Americans hold an unfavourable view of Woods and more than a third -- whether golf fans or not -- believe companies should not continue to use Woods to endorse their products.
Findings like those are making companies nervous.
Accenture Plc has said it is ending its six-year sponsorship deal with Woods, the world's first billionaire athlete. Procter & Gamble's Gillette said it would limit the use of Woods in its marketing and AT&T is evaluating its relationship. Swiss watchmaker Tag Heuer said it would assess its options over the coming weeks.
Nike Inc and Berkshire Hathaway's NetJets unit have said they will not end their deals.
Labels: PRO GOLF
posted by Colin |
See story on its own page | Tuesday, December 15, 2009
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