Arnold Palmer to attend KPMG Golf

Business Form at Celtic Manor

PRESS RELEASE

Arnold Palmer, world famous sportsman, iconic golfer, business executive and talented golf course designer, will attend the sixth annual KPMG Golf Business Forum at Celtic Manor Resort, Wales from May 4 to 6.

He will receive the conference’s Lifetime Achievement Award.

Arnie, as he is affectionately known to sports fans across the globe, was voted ‘Athlete of the Decade’ for the 1960s, a time when his popularity and success reached heights never seen before in world sport.

Before, during and after that great decade, he amassed 92 championships in professional competition, including seven Majors. He also participated in seven Ryder Cup Matches, six times as a player, successfully captaining the side in 1963, and again as a non-playing captain in 1975.

On May 5, Arnold Palmer will be recognised for his lifetime commitment to the business and the game of golf and will receive the Lifetime Achievement Award in front of an expected audience of more than 300 international industry professionals at The Celtic Manor Resort, Wales, venue of the 2010 Ryder Cup.

“Arnold Palmer is not only one of the world’s greatest golfing legends, he is also an icon of the international golf business,” said Andrea Sartori, head of KPMG's Golf Advisory Practice in Europe, the Middle East and Africa (EMA).

“Arnold’s presence at the 2009 Golf Business Forum will make this year’s event exceptionally special and we are privileged not only to be able to present the Lifetime Achievement Award to him in person, but also to have the opportunity to hear insights from one of the golf industry’s pioneers and most revered businessmen.”

The Golf Business Forum, which has established itself as the leading golf business event for EMA, will this year focus on topics relating to financing, development, golf tourism, and design, and will include interactive panel discussions, country focus sessions, key-note presentations from industry experts, and an array of networking opportunities.

For more information about the Golf Business Forum, to register and participate in the Golf Tournament, visit: www.golfbusinessforum.com