THE BELFRY SIGNS UP TO GOLF SHOW

The Belfry’s Gary Alliss is one of Golf Monthly’s top 25 golf coaches in the country – and visitors to The Golf Show, NEC Birmingham, will be able to see for themselves just why he’s received that accolade.
Alliss, who also captains Great Britain’s PGA team’s defence of the Llandudno Trophy in the United States next month (September), will lead a team of Belfry professionals in providing free coaching at the show’s first outing in November.
The four-time Ryder Cup venue has signed up as an official partner to the inaugural show and will have a large presence at the NEC with a specialist coaching area.
The Golf Show, NEC Birmingham, is a new event for the National Exhibition Centre, but its sister show, the London Golf Show, is now in its fourth successful year at ExCeL in the city’s Docklands area – and the Birmingham show is set to copy that successful template.
Gary Silcock, The Belfry’s Scots-born director of golf, said: “Becoming a partner to The Golf Show, NEC Birmingham, was an easy decision for us. The success of the London Golf Show is well documented and there seems no reason why, at last, we should not have a well-attended show in the region.
“As the area’s premier golfing destination and venue – and with our superb academy facilities – we were delighted to be able to become involved with the show on so many levels. It gives our teaching professionals the opportunity to work with people who might not otherwise have considered The Belfry for their golf tuition.
“Gary Alliss will head up our team at the show offering free coaching to all the show’s visitors, plus there will be prizes to be won and many more interactive opportunities.”
Andy Barwell, managing director of the Golf Show Co Ltd – owner of The Golf Show, NEC Birmingham – explained: “The Belfry has really entered into the spirit of things by not only taking partnership status and a large stand, but by also offering some great prizes before and at the event, and lending their own marketing support to the show by way of hosting several of our events.”
Visitors to the show will enjoy a giant retail store; a specially-constructed indoor driving range; the chance to go head-to-head with celebrities; the opportunity to sink a 100ft putt; the best in golf fashion; numerous interactive attractions, many with amazing prizes; and an area dedicated to junior golf with free coaching, fun and games and prizes.
And new for The Golf Show, NEC Birmingham, is the Innovations area, where the designers and retailers of the myriad latest golf gadgets will be demonstrating dozens of game-improvement ideas.
■ The Golf Show, NEC Birmingham, takes place at the National Exhibition Centre from November 16-18. For more information or tickets visit www.golfshownec.com