WATCH THE MASTERS - ON ITS OWN WEBSITE
They used to say the (US) Masters - or those who organised it - did not like changes to the traditional way they did things at Augusta National.
Now now. New chairman Billy Payne is not only moving the tournament with the times, in many ways he is ahead of them.
This year's Masters - April 5 to 8 - will have one hour of live coverage on its own dedicated tournament website (www.masters.org) before the worldwide TV broadcasting begins.
Payne feels it is through "new media" such as websites that the Masters' audience can be expanded.
The Masters website will feature "Amen Corner Live," showing every man playing the famous 11th, 12th and 13th holes.
Last year, some 3.7 million unique users visited the Masters website.
"Providing this additional coverage further demonstrates the importance we place on the Internet,'' said Payne.
"The Internet complements our broadcast and it fulfills one of our principal objectives of exposing as many people as possible to this great sport of golf. Online coverage of the Masters has great potential to reach an even larger audience.''
They used to say the (US) Masters - or those who organised it - did not like changes to the traditional way they did things at Augusta National.
Now now. New chairman Billy Payne is not only moving the tournament with the times, in many ways he is ahead of them.
This year's Masters - April 5 to 8 - will have one hour of live coverage on its own dedicated tournament website (www.masters.org) before the worldwide TV broadcasting begins.
Payne feels it is through "new media" such as websites that the Masters' audience can be expanded.
The Masters website will feature "Amen Corner Live," showing every man playing the famous 11th, 12th and 13th holes.
Last year, some 3.7 million unique users visited the Masters website.
"Providing this additional coverage further demonstrates the importance we place on the Internet,'' said Payne.
"The Internet complements our broadcast and it fulfills one of our principal objectives of exposing as many people as possible to this great sport of golf. Online coverage of the Masters has great potential to reach an even larger audience.''
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