Monday, July 20, 2015

Shot Scope gains investment to manufacture wearable tech for golfers in Scotland


Scottish start-up Shot Scope announced today that it has received investment of £415,000 to launch its wearable performance tracking technology for golfers to the US and UK markets. 

Business angel syndicate Equity Gap led the deal and was joined by two other investors, the Scottish Investment Bank – the investment arm of Scottish Enterprise – and the University of Edinburgh’s in-house venture capital fund, Old College Capital.

Shot Scope will use the investment to build its team, complete product development and start manufacturing ahead of launch in January 2016 at the global golf industry’s annual gathering, the PGA Merchandise Show in Orlando, Florida. 

Aimed at golfers of all levels who want to improve their performance, Shot Scope’s patent pending technology automatically collects scoring and statistical data as a golfer plays. On completion of a round, data is uploaded to the Shot Scope website or mobile app where statistics, analytics and maps detailing every shot are displayed in a graphical user interface.

Smaller than an average wristwatch, the technology does not require the golfer to push buttons or perform any actions that would interrupt their game.

Shot Scope was founded in 2013 by David Hunter, an electronics design engineer with seven years industry experience who was working as a secondary school teacher at the time. 
A keen golfer himself, Hunter understands the desire to learn from mistakes and improve play. But while other sports have seen a surge in wearable technologies designed to help with performance, nothing was available to track golfers’ stats automatically. 

He says: “Golfers have always been obsessed with tracking performance and it is amazing that in 2015 so many golfers, even professionals, rely on data collected with paper and pen.
" Shot Scope changes that by automatically collecting over 50 performance indicators, allowing you to identify your most crucial areas for improvement. For the first time it will give amateur golfers access to the kind of game changing information that professionals can only collect with a team of helpers.”

Shot Scope is committed to manufacturing the product in Scotland.

For further information or to make sure you are contacted when Shot Scope starts pre-selling please email

Gavin Dear

Business Development Manager
Shot Scope Ltd



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