VOLVO AXE SPONSORSHIP OF TWO OF
BIGGEST EVENTS ON EUROPEAN TOUR
FROM SKYSPORTS.COM
VOLVO have announced they are withdrawing their sponsorship from two of the biggest events on the European Tour schedule.
The
Swedish car manufacturer, who have been associated with the European
Tour for 27 years, will no longer back the World Match Play Championship
or the South African-based Golf Champions event from next year.
A
week ahead of the Volvo World Match Play at the London Club in Kent,
the company confirmed they would focus solely on the Volvo China Open
for the foreseeable future.
A Volvo statement read: "Focus will
turn to one of the brand's key markets - China. The programme around the
Volvo China Open with its 20 years' history will be enhanced further,
with a new five-year agreement in place."
European Tour chief operating officer Keith Waters said: "We
would like to place on record our sincere thanks to Volvo for their
superb support over the past 27 years, and we look forward to continuing
our association with them through the Volvo China Open.
"We
anticipate releasing the initial sector of The 2015 European
Tour International Schedule next week, and the full schedule of
tournaments will be published next month during the week of the
season-ending DP World Tour Championship, Dubai."
Sports
management agency IMG, who organise and promote a number of events on
the European Tour, responded to the announcement by claiming they were
confident of finding new backing for the World Match Play and the Golf
Champions tournament next year.
"IMG and the European Tour are
committed to running the Championship in 2015 and talks are already
under way with interested parties regarding the position of title
sponsor," said a statement.
"We thank Volvo for their support and
look forward to celebrating the 50th anniversary of this historic event
with them at the London Club next week.
"We are working with the
European Tour to find a solution for the Golf Champions tournament as we
both believe it is a strong event which should have a place on the
European Tour schedule.
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