SCOTTISH HYDRO SPONSORSHIP TO ENERGISE SGU GOLF CLUB MEMBERSHIP
ON THE GOLD STANDARD ... Ewan Scott and Bradley Neill
Picture by courtesy of Andy Forman
NEWS RELEASE FROM SCOTTISH GOLF UNION
The Scottish Golf Union has today
unveiled a major new sponsorship agreement with Scottish Hydro to
support a new initiative aimed at boosting golf club membership in
Scotland.
Launched ahead of this weekend’s
Scottish Golf Show at the SECC Glasgow, the new partnership will see
Scottish Hydro as the headline sponsor of the Scottish Golf Club Card, a
new national membership benefits programme designed to add more
value to being a member of a golf club in Scotland.
Part of an extensive project being
undertaken by the SGU and SLGA, the Club Card will be made available to
members of affiliated golf clubs this season. The Club Card will allow
golf club members to access a range of benefits as part of
their club subscription fee to the governing bodies, including
preferential green fees, exclusive member competitions and special
offers from other leading partner brands.
Also linked to the Centralised Database
of Handicaps (CDH), an on-line initiative to improve the tracking of
handicapping for clubs and members in Scotland with more than 160,000
golfers uploaded, it is hoped the Scottish Golf Club Card
will also help clubs with their marketing efforts to attract and retain
members.
“It is a huge boost to have Scottish
Hydro on board as the headline sponsor of this exciting new initiative
and their significant investment will allow us to develop a
comprehensive package of benefits which adds value to being a member
of a golf club in Scotland,” said Ross Duncan, the SGU’s Marketing
& Sponsorship Manager.
“With Scottish Hydro’s support, our aim
is to connect with all club golfers across Scotland and reward those
members, which in turn should help clubs attract and retain their
membership.”
“We’ve held the long term ambition of
getting closer to our members and having something as tangible as a card
in their hands will enhance that. We have listened to what our golfers
want and this concept is a major step towards responding
to their feedback,” he added.
Attending the launch were rising stars
Bradley Neil and Ewan Scott, who both collected gold medals for Team GB
at the recent Youth Olympic Festival in Australia. Scott, winner of last
year’s Scottish Hydro sponsored SGU Junior Tour, said:
“It’s great to see Scottish Hydro
extending their sponsorship of grass roots golf in Scotland, having
benefited from their support of the Junior Tour last year. They are
involved in Scottish Golf at all levels and the sponsorship the SGU
generates really helps young players like myself, as well as hopefully
helping clubs with their membership.”
Golf fans visiting the Scottish Golf
Show will have the opportunity to win a team of three in the Scottish
Hydro Challenge Pro-Am at Spey Valley by visiting the SGU stand and
registering for the Scottish Golf Club Card, while Scottish Hydro
is giving away a range of great prizes in their ‘Nearest the Pin’
challenge, with the opportunity to play against the Team Scottish Hydro
Tour professionals, who will be on hand to offer their advice.
Jonny Petrie, Sponsorship Manager for
Scottish Hydro added: “We are delighted to extend our sponsorship to the
Scottish Golf Club Card programme and further our support to club
level. This partnership compliments our other golf activity,
including the Scottish Hydro Challenge and Scottish Senior Open and I’m
sure clubs and their members will really benefit.”
ENDS
Labels: SGU
0 Comments:
Post a Comment
<< Home