Wednesday, May 16, 2012


Royal Dornoch Golf Club has re-opened its new look shop.  Located in the Clubhouse at Royal Dornoch, the shop caters for the many visitors and members visiting the renowned Championship and Struie courses in the Scottish Highlands.
Neil Hampton General Manager commented "The Pro-shop is the first place our visitors are welcomed to the club and it is important that the ambience and decor reflects the level of customer service they expect."  Each month Royal Dornoch Golf Club carry out visitor surveys and stemming from the feedback, giving them the momentum to dramatically improve the reception area of the club.  It is clear even at this early stage that the new fit out has been a great success with visitors and members having a more relaxing sign in at the shop and a chance to browse."
"This is the first full refit of the shop for 20 years," said Andrew Skinner, the clubs Professional and Pro-shop proprietor. "It was stripped back to bare walls and we have had everything remodelled with new flooring, lights, and fixtures and fittings to bring it up to the 21st century." 
The new design gives us flexibility to display more goods with the sales area increasing from just under 30sqm to 50sqm.  This added space not only provides room for customers to browse but let's staff talk to golfers about the course, the weather and their round."
The contract to refurbish the shop was awarded to Millerbrown, a leading retail design and store fitting company based on their understanding of the brief and the clear interpretation of the clubs vision.  This can clearly be seen in the quality of the fixtures from empathetic dark oak fittings, through to the etched glassed door and windows.
Commented Paul Sanders, senior designer at Millerbrown, "We are delighted to have worked with Royal Dornoch and are proud to be associated with such an iconic club.  Royal Dornoch now not only have a great looking shop, but also one that has been designed with a state-of-the-art retail display system enabling them to merchandise the shop to the highest standards.
Our growing overseas client base in Europe, North Africa, Russia, and the Far East tell us that they love this level of attention to detail - and also the quality of our workmanship – and it's most gratifying for us to see how well this is working at Royal Dornoch"
The Pro-shop at Royal Dornoch and its website, is the only place you can purchase Royal Dornoch branded goods and the new exclusive Royal Dornoch tweed range.  The Royal Dornoch crest appears on all their merchandised goods and are already proving a must have item for the visitor.



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