Saturday, October 01, 2011

SANTANDER SIGN UP RORY McILROY FOR £10,000,000 (at least!)

EDITOR: We missed the following story in the Belfast Telegraph last week but worth calling up for you now:

Rory McIlroy has proved that he really is one of the world’s most bankable sportsmen by signing a huge sponsorship deal with Santander.
Britain’s fifth-biggest high street bank has decided that the charismatic young Ulsterman is the ideal person to promote their brand — and, to underline that, they’ve offered the golf star a multi-million pound contract which his management is understood to have accepted.
The eight-figure deal (there are eight digits in £10,000,000 and above!) will see Santander UK’s name appear on the 22-year-old’s clothing, and McIlroy will also front a forthcoming TV ad campaign for the banking giants.
Santander’s other sporting ambassadors include Formula One drivers Jenson Button and Lewis Hamilton.
The deal is believed to have been brokered by Santander UK chief executive Ana Botin — who was the Spanish junior champion ladies golfer in 1973 and 1974.
McIlroy’s stunning win at the US Open in June has put him on course to be one of the wealthiest UK sports stars.
His world profile has also been heightened by his blossoming relationship with new girlfriend Caroline Wozniacki, the Danish tennis player who is ranked number one in the world.



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