Wednesday, January 20, 2010

SGU chooses Glasgow agency as marketing partner

The Scottish Golf Union has selected a Glasgow-based creative agency as its marketing partner as it seeks to increase its communication with golf clubs, existing club members and potential club members.
Merchant Soul won the competitive tender to be selected as the SGU’s partner agency against some of Scotland’s bigger, more established agencies and will commence work on its initial project of a national membership recruitment and retention marketing campaign.
Ross Duncan, Marketing & Sponsorship Manager at the Scottish Golf Union, commented: “We are always seeking to develop the quality of communications and support we offer our member clubs in order to help them prosper as individual businesses in their own right.
"The current climate only serves to increase the importance of conveying the true value of a golf club membership to both existing and potential members as well as increasing the level of the help and support we can offer to clubs across a variety of areas.
"Merchant Soul displayed a real understanding of the issues facing the golf industry as a whole and in Scotland specifically and we are sure that they will help us to continue to support our member clubs and by extension, over 250,000 golfers across Scotland.”
Ross McDonald, Account Director at Merchant Soul, said: “Both professionally and personally - as a keen golfer and golf club member for over 12 years - I’m delighted to be appointed to this prestigious account. Our experience, both in the strategic and the creative, means I am confident we will be able to help the Scottish Golf Union support their member clubs and communicate to the market the benefits and value of being a member of a Scottish golf club.
*The Scottish Golf Union (SGU) is the governing body for male amateur golf in Scotland, representing the interests of more than 600 affiliated clubs encompassing around 250,000 golf club members.

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