Gatorade becomes first company to drop Tiger Woods

FROM THE DAILY TELEGRAPH WEBSITE
By ALEX SPILLUS and ANITA SINGH
Gatorade has become the first company to drop its endorsement of Tiger Woods since his wholesome image began to unravel amid reports of multiple affairs.
The company, however, said that the decision to discontinue its Tiger Woods sports drink product was "made months ago.
In a statement, the PepsiCo-owned company said: "We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010."